According to a study by comScore in 2005, the following interesting trends were discovered:
- Use of search engines is growing dramatically - up 45% from 2004 to 2005.
- Users who are "heavy searchers" are more likely to be buyers.
- One in three users visits a comparison shopping site at least once per month.
It is clear that online users are becoming more and more accustomed to a certain type of shopping experience. This experience includes search as a key component - but not just any search. Consumers are looking for better ways to select the right product. Product selection is done through comparison and heavy use of filtering. This requires a search experience uniquely tailored to fit those needs.
The e-commerce search experience provided by Vmana is designed from the ground up to maximize the user's ability to select a product that fits his/her needs.
Matching a customer with his or her desired product results in:
- Increased conversion rate.
- Increased lifetime value per customer.
- Increased customer satisfaction.
By providing intelligent search capabilities, Vmana directly addresses the problem of matching a customer with his/her desired product.